If you thought it was just your cat, we’re here to bring you some relief.  We’ve known many tentative new customers who give up on raw after one or two tries, saying their cat is just too “fussy”, “stubborn”, or “finicky” about their food.  The truth is yes, cats are particular about what they eat.  They have good reason for this.  But that doesn’t mean they won’t change.  Let’s have a bit of a closer look at the evolutionary and biological reasons that a cat won’t wolf down anything you put in front of it without hesitation.  Once you understand where your cat is coming from, it will be so much easier to help them learn new and better habits.

This is by far our most frequently asked question.  Cats are notoriously fussy (actually they’re biologically programmed that way – read our blog about it to learn more!) and this can make their humans very anxious when it comes to changing the cat’s diet. Some cats take to raw easily, and we do suggest you try a straightforward switch first – just take away the old food, put down the raw, and walk away without making a fuss.  If your cat gives you The Sceptical Face and refuses to touch the food after the first 30 minutes, put it back in the fridge and try some of these tips.  Don’t be scared or stressed out if kitty doesn’t say YAY right away –...

Dog's love sniffing each other's butts.  In this article we tell you why, introduce you to your dog's anal glands (you're going to love them!) and tell you why a raw dog food diet is so beneficial for your pooch's posterior.  No more dogs scooting their bums along the carpet or sloppy poops in your household!  Your dog's anal glands will thank you for this...

We know how your dogs love being outdoors, especially in Summer! But don’t forget the sun can be harmful. All dogs are at risk for heatstroke, which is as dangerous for them as for humans. We share the signs and risks of heatstroke, as well as what to do if your dog gets too much sun.

The most common question we get asked is how much to feed your furchildren when you switch them to a raw diet.  We will give you the tried-and-tested numbers, but the most important thing we can teach you is how to read and trust your pets’ bodies – they are Natural Born after all, and their bodies know what they need!