We had a French Bulldog who developed a skin irritation as a puppy. Within 48-hours of changing her from kibble to Natural Pets the issue disappeared and never returned. We now have a Morkie and she loves the food. Her coat feels like quality suede and she licks her bowl clean like we did at boarding school. Alan has developed his product through the lived experience of his own dogs' health issues, that have been quickly remedied and not returned. Bin the kibble, serve Natural Pet.